Quiz 8 Digital Marketing Questions and Answers
Question No 1
1. Which of the following components are not part of Digital Marketing?
Answer : Hoardings
Hoardings are part of physical or conventional marketing, while all others are components of Digital Marketing.
Question No 2
2. What is the biggest component of marketing budget for BigBasket, an Indian online retailer?
Answer: Conventional marketing
Conventional marketing and specifically TV ads. In order to reach out to target segment, especially women, who are decision makers, Big Basket does major advertising on TV, newspapers etc.
Question No 3
3. Which of the following are Digital Marketing platforms and tools?
Question No 4
4. How much would the conversion rate increase if website's landing page has a video?
Answer : Around 80%
Question No 5
5. Which of the below are types of ads on LinkedIn?
Question No 6
6. What is ThruPlay?
Answer: ThruPlay enables advertisers to pay only when video is watched till completion or 15 secs.
Question No 7
7. Image optimization is not important to attract search engines. True or false
Question No 8
8. Which of the following are predictive advertising tools?
Answer: Google's Lookalike Audience
Question No 9
9. How would you increase website's stickiness?
Answer: Have engaging content such as quizzes to play, videos to watch, audio to listen and blogs to read
Question No 10
10.What do you think could be keywords for a professional mentoring platform? Mention atleast four keywords/phrases
Question No 11
11.How is Digital Marketing different from conventional marketing?
Answer : All of above
Question No 12
12.Which of the below leads the marketshare for Digital Marketing?
Answer : Google
Question No 15
15.Which of the below are Pay-Per-Click tools?
Answer : All of above
Question No 17
17.If you are given a task to reach out to educational institutes' officials, which of the below tools would you use?
Answer : Websites contacts + LinkedIn + Emailers
Since you need to reach out to educational institute's officials, you need to formal. LinkedIn and Emailers is good way to connect with people at a professional level.
Question No 18
18.How would you calculate the ROI on social media marketing?
While costs from Social Media Marketing are easy to measure, gains in terms of revenues/sales can also be measured. For example, sales could be measured through coupon code or by analysis the incoming traffic analysis.
Question No 19
19.If you are searching for job, which of the following digital platform would be most suitable for you?
Answer : LinkedIn
LinkedIn is the professional network to search for jobs.
Question No 20
20.You are the head of an event in your college and you want to reach out to students from different colleges. What would you be your Digital Marketing Strategy?
You need to understand your consumers and what value you want to provide to them.