It is very important to target the ads to right audiences. Facebook provides Core, Custom and Lookalike Audience selection tools.
Facebook has built a product which will help advertisers to solve the quintessential problem of attributing impact of ads! It takes into account all of your advertising activities.
As per Facebook, 1.6 Bn people are connected to small businesses through Facebook. Thats a good number to start marketing with !
Facebook has multiple ad formats to suit each type of business. Each allows conveying in message suitable to the business and audience.
This is a case of account simplification. While Facebook Marketing can enable super - targeted ads, sometimes its better to simplify all accounts.
Facebook actually keeps changing its advertising. Read more about Facebook's Ad Principles here
Its quite difficult to determine where your ad has been served. Facebook tries to remove fake accounts. Even if the ad gets delivered to fake account, Facebook will remove that impression from billing
It is very important to ensure that your ads are served correctly.
Slideshow ad is a good compromise between pictures and videos. You can make these at a fraction of a cost and it consumes 5 times less data for your users!
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